Chuck jones is an animated director who worked at Warner Brothers for decades making short movies including Bugs Bunny, Daffy Duck and company. He also made the Road Runner cartoons and from the first episode he made a set of rules:
- The Road Runner cannot harm or upset the coyote except by going 'Beep Beep'
- No outside force can harm the coyote, only his own ineptitude or the failure of Acme products
- The coyote could stop anytime, if he were not a fanatic
- No dialogue ever, except from 'Beep Beep'
- The Road Runner must stay on the road, otherwise logically he would not be called the Road Runner
- All action must be confined to the natural environment of the two characters, The Southwest American desert
- All materials, tools, weapons or mechanical conveniences must be obtained from Acme Corporation
- Whenever possible, make gravity the coyote's greatest enemy
- The coyote is always more humiliated than harmed by his failures.
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